Why let drink decide?

One of this years D&AD briefs. The brief was to communicate to Britain's youngest binge drinkers and their parents. I did 2 posters, one about liver cirrhosis which was aimed at the parents of those aged 8-13 which played to their fears of not being able to recognise their child after they start drinking, and another poster directed at those aged 13-17 themselves about the connection between alcoholism and class A drug use.